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Planned service · in development

WhatsApp Business Platform integration

A planned service that connects a business’s own website and software to WhatsApp, through Meta’s official WhatsApp Business Platform, for transactional messages customers expect.

Current status: in development, not yet available

Integrated Solutions and Technology W.L.L. is applying to Meta to become a Tech Provider on the WhatsApp Business Platform. Meta decides on that application, and approval is not guaranteed.

Until it is approved, the company is not a Meta Tech Provider, a Meta Business Partner or an approved WhatsApp Business Solution Provider, and no business uses this service.

What businesses could use it for

Messages a business’s customers expect, about something they did or asked for.

Booking confirmations

Sent automatically when a customer books online.

Your booking for 2 people on Thu 16 Oct at 7:30 PM is confirmed.

Example

Appointment reminders

Sent before an appointment so customers arrive on time or reschedule.

Reminder: your appointment is tomorrow at 10:00 AM. Reply to change it.

Example

OTP and verification codes

One-time codes a customer requests to sign in or confirm an action.

482913 is your verification code. For your security, do not share this code.

Example

Business notifications

Status updates the customer asked to receive.

Your request #1042 has been updated. Status: ready for collection.

Example

Customer support

Replies to customers who message the business first, within that conversation.

Thank you for your message. Our team will reply within working hours.

Example

Website and app integration

Messages triggered by the business’s own booking system, website or application.

Payment received for booking #2210. See you on Saturday.

Example

How the service will work

  1. A business event happens

    For example, a customer books an appointment in the business’s own website or system.

  2. Our integration prepares the message

    It checks that the customer agreed to WhatsApp messages, fills in an approved template and logs the request.

  3. WhatsApp delivers it

    The message is sent through the WhatsApp Business Platform, from the business’s own number and display name.

  4. Status comes back

    Delivery and read status return to the business’s system, and replies reach the business.

Customer onboarding

Each business keeps ownership of its own WhatsApp account. Onboarding will follow Meta’s official process:

  1. Agreement

    The business agrees in writing what will be sent, to whom and when, and accepts our terms.

  2. Connect through Meta

    The business signs in with its own Facebook or Meta business account in Meta’s official signup flow. There it accepts Meta’s terms, chooses or creates its business portfolio and WhatsApp Business account, verifies its phone number by code, and sets its display name. Where Meta supports it, a number already used in the WhatsApp Business app can be connected.

  3. Payment method

    The business adds its own payment method to its WhatsApp account, for Meta’s messaging charges.

  4. Templates

    Message templates are prepared with the business and submitted to Meta for review.

  5. Integration and testing

    We connect the business’s systems and test every message before it reaches real customers.

  6. Go live and support

    Messages start, and the business can review, pause or disconnect the service at any time in Meta’s WhatsApp Manager.

Meta may ask a business to complete its own business verification before raising its messaging limits.

Message types and templates

Outside a 24-hour window after the customer’s last message, a business can only start a conversation with a message template that Meta has reviewed. Meta groups templates into categories:

Utility

Updates about something the customer did or asked for: confirmations, reminders, status changes. This is the main focus of the planned service.

Authentication

One-time verification codes, using Meta’s fixed wording and security notice.

Marketing

Promotional messages. These require separate marketing consent, and they are not part of the service we are planning.

Responsible messaging practices

  • Messages are short, relevant and expected, and are sent at sensible times.
  • No purchased, scraped or shared contact lists, and no unsolicited messages.
  • No sensitive personal data in message content beyond what the purpose needs.
  • Each business shows an accurate WhatsApp profile with real contact details.
  • We will monitor delivery, blocks and the quality rating Meta assigns, and pause sending that causes problems.
  • Each business’s data stays separate and is used only to send that business’s messages.

How charges will work

Meta charges for certain WhatsApp messages according to its published pricing, billed by Meta directly to the business’s own WhatsApp account.

Any fee for our integration and support work will be agreed in writing with each business before the service starts.

What we will not do

  • Message people who have not agreed to receive messages.
  • Use a business’s customer data for our own purposes, or share it with another business.
  • Present ourselves as Meta, WhatsApp or one of their partners.

Data handling

When the service is available, we will process message data only on behalf of, and at the direction of, the business that sends it. Our Privacy Policy explains what is processed and how deletion can be requested.

Privacy Policy · Terms of Service · Data deletion instructions

WhatsApp and Meta are trademarks of their respective owners. They are named here only to describe the platform this planned service is designed to work with.

Interested in the service when it launches?

Contact us. We will reply by email and tell you when the service becomes available.

Contact us